Search Engine Marketing
Search Engine Marketing is an effective digital marketing strategy that aims to increase brand exposure in SERPs through paid advertising. With billions of searches made daily on search engines, it provides you a chance to engage with your audience just when they’re looking for what you have to offer.
With my SEM services, you can leverage the power of search engines to drive qualified leads, increase brand visibility, and improve your company’s online performance.
Search Engine Marketing Services
Keyword Research
I conduct extensive keyword research to find out the most relevant and high-converting keywords for your business. By targeting the right keyword, I ensure that your ad is seen by the right audience, which leads to increased brand visibility and increased conversion rates.
Ad Campaign Setup
This involves setting up your AD campaign account including ad groups, ad extensions, and targeting options.
Ad Copy and Design
I create compelling ad copy that grabs attention and persuades the user to take action. I also design visually appealing ad creatives that drive clicks and conversions.
Campaign Management
I continuously manage and optimise your ad campaign to improve its performance in real-time. I analyse data, adjust targeting options, refine keywords, and adjust bidding strategy so that you get the maximum return on your investment.
Conversion Tracking and Reporting
I implement conversion tracking to measure the success of ad campaigns accurately. My detailed reports provide insights into key metrics, such as click-through rates, conversion rates, and cost per acquisition, allowing you to monitor your ROI and make informed decisions.
Search Engine Marketing Process
Discovery and Strategy
The process begins by understanding your business goals, target audience, and product/services. Based on this information, I develop a unique SEM strategy designed to achieve specific objectives and goals.
Keyword Research
This involves in-depth keyword research to identify the most relevant and high-converting keywords for your business by analysing search volume, competition, and buying intent of various keywords.
Ad Creation and Optimisation
I craft compelling ad copy and creatives that resonate with your audience. I continuously monitor and optimize the ad performance, targeting parameters, and ad messaging to maximize the results.
Campaign Management
I manage your SEM campaigns with precision to ensure that your ad is visible to the right audience at the right time. By analysing performance, I make necessary adjustments and refine targeting to improve performance and maximize ROI.
Conversion Tracking and Reporting
I implement conversion tracking to measure the success of your SEM campaign. With the help of a detailed report, you can make data-driven decisions and track your return on investment.
Ready to revamp your online marketing and ignite your brand’s presence? Contact me today to schedule a consultation call and learn how my SEM services can help your business grow.